The car business has changed drastically over the last decade. With more and more advancements, dealerships and private sellers are using newer marketing tricks, such as investing in good photos. However, this shift often creates confusion, leaving people wondering whether good photos impact sales.
So, do better photos help sell my car faster?
Yes, in this era, good car photos change everything about the way a buyer thinks. Clients will instantly reject you, despite having high-quality vehicles, if the photos aren’t good. Again, good visuals set the best first impression, improve your listing, reflect on your reliability, and ultimately, speed up the sale.
Stay with us while we tell you all about how good car photos help to sell your car faster. Also, we will give you insights into getting the right images so you can boost your sales, too.
Can Good Photos Make My Car Sell Faster? The Actual Truth
Most car dealerships nowadays put extra effort into the images they’re posting. They often opt for the latest photo-editing software that results in high-quality visuals.
Some even hire professionals to get the perfect raw images to begin with!
This has led to other dealerships and even buyers wondering about the relationship between good car pictures and sales.
Some might have even cracked the code when they thought to themselves, do better photos help sell my car faster?
That’s absolutely right!
Good visuals are often the reason behind increasing sales, especially in high-stakes decisions such as buying a car.
Good imagery often impacts the buyer’s mindset regarding the way they view the dealership.
The photos not only convince the buyers but also support a lasting relationship between the buyer and the car dealership.
To put it simply, the photos you post in your listing play with the psychological state of your client. It will decide whether you will become their first choice or not. If the photos are subpar, it will instantly drive your clients away.
The Psychology Behind High-Quality Car Photos
Let’s have a look at the psychology behind high-quality car photos when it comes to expanding sales.
- Good photos lead to a first impression bias, even before the buyer gets into the details.
- Neat, bright, and yet balanced photos create a sense of sophistication and increase visual appeal.
- Often leads to emotional visualization, where buyers imagine themselves with the cars and create an emotional connection.
- High-quality visuals are a sign of professionalism from the seller.
- Reflects brand credibility by making the dealership look confident and trustworthy.
Detailed Breakdown Of How Good Car Photos Increase Your Sales: 5 Key Ways
Now you have the answer to Will better car pictures speed up the sale? However, the question that typically follows is how. So, let’s understand how better car photos increase your sales.
1. Improves Your Listing
Needless to say, good visuals are the key to a good listing. The photos aren’t only there to convince your buyers. Rather, they increase your engagement, which in turn develops the algorithm among car marketplaces. Thus, your dealership gets stronger visibility.
2. Faster Inquiries
You need to understand that clear photos reduce hesitation among buyers. Instead of being doubtful and contacting the dealership for petty questions, they already know better. So, this allows them to act faster, directly contacting the dealership with their decisions almost made.
3. Reduces Negotiation
Good photos show that the car is well cared for. It does not reduce the need for convincing, but also prevents the buyers from bargaining aggressively. Hence, as a dealership, you’re more likely to save time and speed up the sale instantly.
4. Increases Customer Satisfaction
Clients often worry that the photos don’t capture the true state of a car. They even have to make frequent visits to the showroom as a result, which is rather inconvenient. So, good photos reduce such hassles and set a good impression.
Setting a good impression is the best marketing trick out there. Satisfied clients always lead to sales and spread recognition among your local market.
5. Builds Brand Loyalty In The Long Run
The photos really change the way your buyers will view your dealership. Good visuals make you seem reliable and spike your response rates. Thus, from the very beginning, you’re creating a good, trustworthy relationship with the clients.
What Qualifies As A Good Car Photo? 5 Things You Must Ensure
We have told you the immense importance of good car photos for boosting sales. However, let’s break down what these good photos exactly look like, so your dealership can outperform the competitors in no time.
1. Balanced Lighting
The lighting sets the mood and creates a lasting impression. Opt for soft, natural lighting that complements the vehicle nicely. Try to do the shoot during the golden hour, if possible.
2. Clean And Neutral Background
The background shouldn’t be cluttered or dirty. Choose a good location with minimal crowds for outdoor shoots. Remove any little distractions before the shoot. If not possible, edit out the imperfections after taking the photos.
5. Avoid Heavy Filters Or Reflections
Lastly, try avoiding any type of filters or edits that make the pictures look unnatural. Moreover, when taking the photos, be careful of your own reflection. More items that reflect on the cars.
If you are worried about the reflections, you can have a look at our in-depth article on How Do I Avoid Reflections and Glare in Car Images?
4. Showcases Both The Exterior And the Interior
Without a doubt, you need to show both the exterior and the interior of the car. Additionally, focus on any important features, such as the detailing of the wheels or your custom seat covers.
5. Covered From All Angles
Your clients want to see it all. So, take the photos from all the different angles. Give them a complete 360 view so they’re left with no doubts.
If you’re still interested in learning more about car photography, you can explore the following articles:
How To Improve Image Quality For Selling Used Vehicles?
Use C-AR To Boost Your Sales
We have a quick solution to get the perfect car photos for your dealership. Allow us to introduce you to the C-AR App, an AI-driven car photography tool.
C-AR is the go-to tool for car dealerships, vehicle wholesalers, and even manufacturers. It was developed with a powerful collection of unique features. So, you can instantly get images that help you stand out and increase your sales.
Here is a breakdown of how you can use C-AR for your dealership.
- Capture the right angles using the alignment and positioning guidelines.
- For the interior shots, utilize the smart framing options.
- Edit the background for a showroom-style look.
- Add shiny, reflective floors in the images for a more sophisticated look.
- Add custom logos to showcase your brand.
- Blur the license plates for increased privacy.
There’s a lot you can do with C-AR. However, most importantly, you will be reducing a lot of the post-processing challenges. So, download the app today and experience top-notch customer service from C-AR.
FAQ
Q. Can professional car photography really make a difference in sales?
While it may give you pristine images, professional car photography isn’t the sole option. In this day and era, a smartphone and editing software are enough. Or, you can even use mobile car-photography tools such as C-AR to get a professional look.
Q. Can editing my car photos hurt my chances of selling?
Yes, buyers rarely appreciate overly edited photos. Try to make simple and realistic changes that show the true essence of the car.
Q. How many car photos should I upload to an online listing for better sales?
The minimum number of photos you should upload is 10-15. Some dealerships upload even more to give a complete overview of the vehicle.
Conclusion
So, do better photos help sell my car faster? Yes, absolutely! Good car photos will either make or break your sales. The psychology behind good car photos is quite simple. It helps to develop an emotional connection among the buyers.
Moreover, with the right visuals, you can mould your buyers’ perspective. You can show them why you stand out in the market. Thereby, earning their trust and speeding up the sale!
